The Big Texan Steak Ranch
About the Business
Specialties
Brewery offering Hand Crafted Beer. Gift Shop 1,900 Sq Ft Motel with Texas Shaped Pool Truck / RV Parking Free Limo Service to / from area hotels, RV parks, Truck Stops Full Service Bar with 10-Beers brewed on site. Shooting Gallery Live Nightly Music Slot Machine (Just for Fun) Beer Garden 72 ounce Steaks along with Bar-B-Que, Chicken Fried Steaks, Prime Rib, Great Steaks, Fried Catfish, Grilled Salmon Homemade Fudge and Candied Nuts
History
Established in 1960.
The Big Texan Steak Ranch open it's doors for business in 1960 on Route 66. RJ(Bob) Lee along side his wife Mary Ann & their children worked to establish the Big Texan as one of the most World Famous -Route 66, roadhouse eateries as well as a true Texas attraction. Perhaps the biggest "star" of the Big Texans magic is the 72oz Steak Challenge- FREE to anyone who can devour the entire meal in one hour.This gastronomical contest was the first of it's kind & has started a world-wide phenomenon of eating contest & popular television programs. Located on interstate 40 in Amarillo,Texas- the Big Texan is recognized as one of Texas Top 10 Steak Houses Featured menu items range from award-winning Texas Beef Steaks to BBQ,Fish,Chicken,Salads,Buffalo Burgers,Chicken Fried Steaks & Mountain Oysters.($9 & up) The Big Texan features a Western Style Motel(Texas Shaped Pool), Huge Gift Shop,Free Limo service to local motels & RV parks, breakfast at 7:30am-dinners till 10:30pm 365 days & Brewery
Meet the Business Owner
Business owner information
Danny,Bobby L.
Business Owner
Bobby & Danny Lee are the two oldest sons of Big Texan Steak Ranch founder RJ(Bob)Lee. Both work side by side with their father to establish the Big Texan as a World Famous icon.Developed & groomed at an early age,the two brothers knew that the responsibilities of the Big Texan would be one day be theirs. After college & continued culinary/business exposer,both brothers became leaders in their fields.The passing of their father in 1990,brought the brothers back to the Big Texan & the launching of a powerful business plan to ensure that this legendary landmark would become even bigger.The plan highlighted the two brothers field of expertise;Danny=Internal Marketing(food & service)-Bobby=External Marketing(promotion & advertising).Since then, their restaurant has seen a 212% sales increase & 179% rise in guest counts. Both brothers agree that customer satisfaction will always be the most important part of operations & hearing those magical words "we will be back"
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